HISTORY

RAR Holding group of companies has been in existence for the past 47 years. Initially established as wood coatings company, RAR Holding has broadened its activity to include trading and manufacturing of a comprehensive range of coatings products. Later, the group initiated an aggressive vertical integration strategy and entered the world of Petrochemicals and became the largest producer of White Spirit in the MEA region. Founded by Mr. Rabih Reaidy, RAR Holding is aggressively expanding through the GCC, Levant, Africa and Europe.
The Holding’s headquarters is located in the UAE where it is considered market leader in wood coatings both in sales and new product development. Since its inception, the company has grown in terms of acquisition and expansion into other areas. This has catapulted the company to success with annual sales being placed at 183 million dollars in 2018. Of note, is the 2013 acquisition of Silva Vernici Paints, Vernici Egidio Milesi and Citver Paints. As for expansions, the group invested enormously in the last two years in setting up refineries and fully automated resin and paint factories in Riyadh – Saudi Arabia, Baghdad – Iraq and Kuwait. The Middle East has been classified by numerous expert reports as one of the largest emerging markets in the paints and coatings industry. That is why RAR Holding is proud to be amongst the multinational companies that have invested in this market and strongly believes that its cycle is not even close to maturity. RAR Holding has introduced to the market numerous brands in different paints sectors and has registered the highest brand equity with its most recognized brand in the region.
RAR Holding has also thrusted large budgets in its R&D pipeline to develop green products as it believes that going green should not only be based on environmental awareness but extends to the fact that environmentally friendly products can exceed in both performance and cost numerous old and traditional technologies. In terms of marketing buildout, RAR holding has invested in a technical division that analyzes key word trac on different search engines and users preferences on social media and transforms this information to measurable marketing practices on both the short and long run. RAR Holding is at the forefront in encouraging innovation among the constituent companies. In the spirit of being the best, RAR holdings only acquires the best companies and brands. For instance, the brand Vernici Egidio Milesi, acquired in July 2013, is a wood coatings brand that has been among the global leaders since its birth in the 1948. The company also encourages positive completion among its constituent companies. Within the companies, workers are encouraged to be innovative and creative. A proper environment is created to bring forth new ideas and that results in launching of innovative products in the market.In conclusion, RAR Holding is a company that is enterprising, innovative at the forefront in launching on the best for the consumers, it has both the resources and the expertise to promote its growth and this on the right track towards success.