ABOUT US
STRATEGY
RAR Holdings is uniting all its brands under a bold, innovation-led strategy designed to deliver real value to our clients and partners. As a manufacturer with advanced production facilities and state-of-the-art laboratories, we offer customized, high-performance solutions that the market and the environment urgently demand. Our R&D capabilities allow us to co-create with clients, helping them enhance their own products, sustainability profile, and market differentiation. Together, we aim to grow over the next five years not only across the region, but on a global scale, thus building long-term partnerships rooted in trust, quality, and shared sRAR Holdings is uniting all its brands under a bold, innovation-led strategy designed to deliver real value to our clients and partners. As a manufacturer with advanced production facilities and state-of-the-art laboratories.
We offer customized, high-performance solutions that the market and the environment urgently demand. Our R&D capabilities allow us to co-create with clients, helping them enhance their own products, sustainability profile, and market differentiation. Together, we aim to grow over the next five years not only across the region, but on a global scale, thus building long-term partnerships rooted in trust, quality, and shared success. This unified strategy drives agility, long-term growth, and elevates RAR Holding as a world-class manufacturing group committed to excellence and innovation.uccess. This unified strategy drives agility, long-term growth, and elevates RAR Holding as a world-class manufacturing group committed to excellence and innovation.
MISSION
At RAR Holding, our mission is to deliver cutting-edge, sustainable solutions through advanced manufacturing, world-class R&D, and strategic brand synergy. We are committed to enhancing our clients’ products and competitiveness, growing together through innovation, quality, and long-term partnerships
VISION
Our vision is to remain a leading manufacturer in coatings, chemicals, and advanced materials by expanding into high-growth sectors and global markets. Guided by our Triple A Strategy—Attack, Acquire, and Anticipate—we aim to create lasting value through innovation, strategic partnerships, and future-ready solutions.
History
From the very beginning, innovation and collaboration have defined RAR Holding’s approach. In 2000, RAR Holding made a strategic leap by expanding into the Gulf region, establishing a fully automated production facility in the United Arab Emirates.
Driven by an aggressive expansion strategy, RAR Holding didn’t stop there. It invested in an ultra-modern powder coatings plant in Lebanon, allowing Ritver to scale its capabilities while staying ahead of market demand. These advancements have consistently positioned RAR Holding as industry innovators, not followers
RAR Holding:The Legacy Behind Ritver Paints & Coatings
RAR Holding is the powerhouse behind one of the Middle East’s most modern and technologically advanced coatings manufacturers—Ritver Paints & Coatings. What began as a strategic joint venture in the late 1940s between RAR Holding and a group of expert Italian manufacturers in Bologna has since grown into a global enterprise with operations across the GCC, Europe, Asia, Africa, and the Americas.
At the heart of this success lies RAR Holding’s most valuable asset: its people. The group’s strength is rooted in a culturally rich and technically diverse team of experts over 24 nationalities strong who bring world-class knowledge and a shared passion for reinventing the paints and coatings industry. With a legacy of resilience, a vision grounded in innovation, and a future driven by people, RAR Holding continues to shape industries, inspire markets, and build solutions that go beyond expectation.
